Strategic Objectives

Higher revenues and better competiveness opportunities for Palestinian products, i.e. Strengthening the agricultural sector profitability and its competitiveness through

Strategic Goal number 1:

Higher revenues and better competiveness opportunities for Palestinian products, i.e. Strengthening the agricultural sector profitability and its competitiveness through:

  • Developing and improving land productivity and accessibility.
  • Ensuring additional water resources.
  • Increasing and developing fodder production, animal breed and pastoral areas.
  • Improving and expanding fish farming.
  • Strengthening households’ economy and marketing mechanism in favor of the small producers.
  • Supporting and expanding application of renewable energy.
  • Protecting and developing local seeds among producers and consumers.
  • Establishing of business oriented models/ economic entrepreneurs with partnerships among private sector –farmers’ bodies.
  • Developing microfinance products for agriculture development.
  • Improving crop pattern and diversity based on consumer needs.
  • Improving agriculture infrastructures facilities.
  • Improving the quality of local products.
  • Developing and strengthening Palestinian branding, trade market and certifications.
  • Improving the efficiency and effectiveness of the extension services program.
  • Improving and encouraging applied research and innovation.
  • Strengthening skills and capacities of workers in pre and post harvesting.
  • Strengthening and empowering farmers committees.
  • Supporting cooperation and networking among different stakeholders.


Strategic Goal number 2:

Holding the occupation accountable towards Palestinian rights related to the agricultural sector and rural areas.

  • Pursuing the Israeli’s occupation to protect farmer’s rights and compensate them for damages.
  • Supporting farmers’ efforts in prosecuting Israeli’s occupation.
  • Drawing attention to the situation at the checkpoints and crossing borders.
  • Monitoring and documenting the movement of the Israelis’ product in the Palestinian markets.
  • Supporting farmers’ initiatives to invest in their agriculture lands behind the apartheid wall.
  • Encouraging and promoting the presence of local products.
  • Boycotting of the Israelis’ settlement products.
  • Raising the Awareness of the solidarity groups to magnitude of the Israeli’s violations to the rights of producers and farmers.


Strategic Goal number 3:

Creating an enabling legal environment and governmental policies for the development of the agricultural sector and rural areas.

  • Development of an economic incentive’s package for agricultural rural areas.
  • Promoting Land registration.
  • Support and development of different risk insurance and emergency response systems.
  • Protection of the agricultural farmland usage.
  • Developing of Palestinian Standard and specifications.
  • Activating trade exchange agreements.
  • Import and export.
  • Developing of Brand name – trade mark.
  • Developing the agricultural calendar.
  • Organizing awareness campaigns in the field of legislation governing system.
  • Developing a pattern of holding the private sector accountable to the farmer’s rights.
  • Development of the agricultural census and linked them with the development plans.
  • Strengthening consumer committees.
  • Developing of farmer’s health insurance.
  • Monitoring of local policies and strategies.


Strategic Goal number 4:

Enhancing the role of agricultural cooperatives and grassroots institutions working in agriculture and rural development.

  • Promoting collective ownership of production inputs.
  • Mechanization and agro-processing.
  • Developing mechanisms of collective purchasing.
  • Upgrading infrastructure of marketing and production.
  • Purchasing and collective marketing.
  • Cooperative capacity building.
  • Developing governance system and practices.
  • People organization and mobilization.
  • Establishing cooperatives.


Strategic Goal number 5:

Enhancing PARC’s efficiency, effectiveness, sustainability and accountability.

  • Ensuring PARC’s sustainability (efficiency & effectiveness).
  • Fundraising by ensuring diversity of resources.
  • Developing the organization’s property returns and investments.
  • Developing logistical support and information and communication systems.
  • Strengthening the governance in the organization.
  • Developing policies and procedures.
  • Staff training.
  • Training of volunteers.
  • Improving media and telecommunications.
  • The formation of employees committees.
  • Strengthening the governance in the organization.