Fair Trade and Rural Marketing Program

The fair trade program strives to realize equitable economic returns for small producers and their organizations, with the vision of a fair world in which justice prevails.


 

Program Definition

The fair trade program strives to realize equitable economic returns for small producers and their organizations, with the vision of a fair world in which justice prevails.

Program Philosophy

To find the balance between the interests of small producers, distribution channels, and consumers, through a transparent chain of interventions, starting from the planning, production up to end consumers.

Target Group

Small producers, especially women.

Goals of the Program

To improve opportunities for local Palestinian rural products in accessing different markets at a high quality, to ensure the allocation of equitable economic returns for all of those within the chain, and to build communities based on justice and sustainability through fair trade.

Key Interventions

  1. Extension and awareness-raising around requirements of different actors and specifications in fair trade markets.
  2. Training and consulting in the areas of production, post-harvest techniques, filling, calibration, packaging, and storage.
  3. Preparing procedures to get the certification and licensing services for quality control and food safety.
  4. Providing services for facilitating direct contracting between the different parties along the chain.
  5. Providing logistical support services for producers, especially producer associations.
  6. Providing promotion and exhibition services.
  7. Carrying out market surveys, studies and business tours.

Core Achievements

  1. The formation of more than 30 production cooperatives and organizations in order to increase productivity and quality.
  2. Building cooperatives capacities and developing an infrastructure for marketing and production, including the building of three filling and product packaging stations.
  3. Developing a system to ensure the quality of product (ISO 22,000).
  4. Marketing more than 1,300 tons of goods in the last three years and providing marketing services for more than 2,300 beneficiaries with a sales volume of 5.4 million dollars.